How To Make Yourself Marketable For Employers 

In this competitive world, you need to find ways to stand out. Otherwise, it’s going to be more challenging to be successful. But the real question now is, how are you going to do it? What strategies and techniques will work best for you?  

Over the years, we’ve been in talks with successful people and they have shared their ‘secrets’ in becoming more marketable. You might want to follow their lead and have that unfair advantage as well.  

How To Win A Hiring Manager  

First, let’s talk about the ways you can impress a hiring manager.  

Create Your Personal Brand  

It’s a good idea if you know your personal brand. Make sure that it is reflected when you submit your resume and portfolio. Think about a branding statement, even the color scheme of your documents. This will tell your employers that you are knowledgeable about marketing. And that skill alone can be your ticket for landing the job. 

Have A Nice Elevator Pitch  

When applying, you should be able to come up with a compelling elevator pitch. This one should be way better than your regular answer for ‘tell me about yourself’.  

In a nutshell, you must be able to introduce yourself, summarize your background, know your strengths, the position you are looking for, and end it with a call-to-action.  

Trust us, the call-to-action at the end can wow your interviewer.   

How To Impress Your Employer  

When you already got the job, you should still be consistent in showing your managers or employers that you are worth it.  

Show Your Soft Skills  

Being technical is good. After all, that’s how the operations of a business will work. However, you need to understand that soft skills are important too. Without these skills, it would be harder to build a harmonious working relationship.  

When we say soft skills, this includes problem-solving, time management, conflict resolution, and even active listening. For some, these are trivial things, and there’s no need to study these in-depth. However, after looking at several companies, we can say that training for such skills is critical too.  

Learn How To Manage People  

You don’t have to be a manager to learn how you can properly manage. What you can do is to show initiative that you want to lead. For example, if your company needs to run a small event, you can volunteer. Just make sure that it will not hinder you from doing your core responsibilities.  

If there are small clubs within your office, you can also lead those as well. With this, you can show your leadership and your superiors will be impressed.  

Be Active On Social Media  

Social media is powerful and you can use that to your advantage. We encourage you to be active and post relevant information.  

When we say active, this doesn’t mean that you have to post the blow-by-blow events of your life. Instead, focus on sharing information about your industry. If you can, write a compelling caption that leaves an impression that you understand the industry.  

Join Industry Organizations  

If you want to stand out, you can also join industry organizations. With this, your superiors will see that you are building a great network. And this is also beneficial for their business.  

It’s like hitting two birds with one stone. You are expanding your professional network. And at the same time, you are helping the business grow.  

Attend Workshops And Seminars  

Another way to effectively build yourself is to attend different trainings outside of your office. You need to show that you are after professional growth and that you are serious about learning new things. Fortunately, there are many training providers conducting lectures during weekends. You might want to consider those and get certified.  

Volunteer For Charity Works  

Not everything is about your industry or your profession. Employers would like to see balance as well. Having said that, you might want to join a few volunteering works. Or if you want, you can organize one and invite your colleagues. You can even ask for the support of your leadership team. More often than not, they are willing to extend their help.  

Just make sure that you have drafted an impressive proposal for them.