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Digital Marketing Tips For College Students, Start Learning The Skills As Early As Now
Digital marketing skills aren’t just for people who would like to enter the marketing industry. In today’s age, you need to know even the basics. That way, you can also market yourself to employers. If you must know, a number of HR professionals would look online and assess if you are the right fit. And if you don’t know the fundamentals, then you might lose the chance of getting employed in your dream company.
Research About The Market
Marketing isn’t just about the visual assets such as posters, billboards, and brochures. The foundation of having an effective marketing strategy is if you know how to conduct market research. Carefully understand the target audience, especially their online behavior. That way, you can create a better strategy tailored-fit for them. Start by learning what you do online. There are many companies looking for college students who can join them for market research. Your insider report could certainly help.
Don’t Underestimate The Power Of Email
For some people, email is dead. But that’s far from the truth. You must know that many people still open their email accounts every single day. Know how to create a good newsletter. This includes the right texts and even images.
Now, for personal use, you can already practice thinking of a great subject for your email as you send them to your potential employers. And to stand out, adding minimal icons can also do the trick.
Work On Your Social Media
Whatever you post online could reflect your personality. And we recommend that you build your online presence as early as now. If there are posts that you think could be taken out of context, then we suggest that you delete these as well. It’s about time that you clear out your social media.
However, there’s no need to perfect each post or to create professional photos unless that’s what your career path is. But in general, what matters most is your caption.
Video marketing is also a big hit. We suggest that you create video content. Since you are in college, then why not promote your institution. Or if you are in a club, you can promote your organization. The same can be done for your local community. There are many things you can make as a subject. Be creative and that could also serve as your portfolio.
Be A Brand Ambassador
If you are a loyal customer of a particular product, then you can try practicing being a brand ambassador. This includes having images of the products, coupled with a nice caption. This could help you enhance how to create branding.
Start Learning SEO
If you are still clueless about SEO, this is the time that you start learning it. But basically, when we say SEO, it’s how a website or page ranks in search engines. There are different techniques to obtain a decent ranking on search engines. It could be by writing blog posts, having several videos, or by optimizing images. Take note that this is not an overnight success, but rather a skill that needs to be constantly updated. So if you are aware of the tactics this year, we can assure you that some of them will be obsolete in the coming years. Thus, you need to constantly upskill.
Another thing that you might want to fine-tune is your local SEO knowledge. Instead of trying to win the global competition, you can learn how to become number 1 in a specific geographical area. Sounds too technical for now? The thing is, once you get to know the basic concept of SEO, you are able to take a full grasp of the more complicated topics within.
While graphic design isn’t exactly synonymous with marketing, it does play a huge role. Most visual assets use graphic designs, and it should be a mixture of arts and science. For now, you don’t have to download expensive and professional software. You can even use Canva and squeeze your creative juice.
One important tool that needs graphic design is your website. Right now, it isn’t enough that you have a live one. Instead, your website should be a real representation of one’s brand. Apart from that, it has to be responsive and must provide the best experience for your market and potential audience.
There is so much to learn about digital marketing. And as we’ve said, having this knowledge can be your advantage once you apply for a real job.
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